Microsoft Universal Event Tracking (UET) is now supported by CIVIC's Cookie Control
If you are an ad publisher on Microsoft's Advertising Platform (MAP) in the European Economic Area (EEA), Switzerland, or the UK, you are required to implement Microsoft's Universal Event Tracking (UET) Consent Mode to track, signal, and honor user consent status.
Microsoft UET Consent Mode ensures compliance with data privacy laws for businesses using Microsoft Ads. The Universal Event Tracking (UET) is a powerful tool that records what customers do on your website. By creating one UET tag and placing it across your website, Microsoft Advertising will collect data that allows you to track conversion goals and target audiences with remarketing lists.
CIVIC's Cookie Control now supports the Microsoft UET tag and you can see instructions here.
